So on a whim, she downloaded Dil Mil, a dating app designed for South Asians.
Dil Mil, from a San Francisco company, is one of dozens of dating apps geared toward religious and cultural groups.
How many single, well-to-do men in Marin County, Silicon Valley and other wealthy Bay Area enclaves would pay ,000 or more for the chance to meet the woman of their dreams?
Quite a few, according to Executive Matchmakers, a new Marin-based firm that is believed to be the first and only match-making service exclusively for men of means.
“Our memberships start at ,000 and go up from there,” says Megan Buquen, the company’s 34-year-old vice president.
“We have a huge waiting list.” In business less than a year, the company is mining a rich vein of Northern California professional men — CEOs, doctors, lawyers, politicians, entrepreneurs. “But we’ve got a ton of techies in Silicon Valley,” Buquen says.
But Randhawa knew that kind of guy would be difficult to find in the Bay Area, where she hardly knew any other Indians.
We’re matching men with their equals, and they love that.” The agency has a team of scouts who fan out into the community looking for eligible women who fit this ideal profile at charity events, art openings, wine tastings, film festivals, high-end restaurants, tennis clubs and upscale gyms like Equinox and the Bay Club.
Prospective women are invited to fill out a profile and come into the company’s Sausalito office for an interview. Do’s and don’ts As part of their service, Buquen and her team of six women are available to coach the men on the do’s and don’ts of dating. And what’s more meaningful than helping someone find love?
"The courtship culture is just much less aggressive here," acknowledges Colin Hodge, 28, CEO of Down, an app that lets users connect to date or "get down." He says that many men might find women in the Bay Area harder to approach, partly because there aren't as many of us to go around.
Kevin Lewis, an assistant professor of sociology at UC San Diego, blames the Bay Area's progressive gender norms, with men less likely to believe they need to make the first move.